Who processes your data?

For what purposes do we collect and process your data?

DELISWEET CAKES collects and processes data about you for the purposes listed below and detailed below:

Firstly, they are used for the purposes of customer relationship management and to enable us to better interact with our customers, to optimise the user experience or to respond to requests and possible complaints from our customers

These processing operations include in particular:

    • The possibility of creating an account,
    • The management of your consents and authorizations concerning the use of your personal data in particular for sending newsletters and commercial solicitations by electronic means,
    • Allowing you to benefit from DeliSweet Cakes services, order products and services, follow your orders and their billing, subscribe to newsletters, etc.
    • the collection of your comments and opinions;
    • the management of communications and the follow-up of our exchanges, in particular in the context of possible disputes (in particular via the customer service accessible for example by telephone, by instant messaging such as chat. These exchanges may be recorded for the purpose of improving the service),
    • the management of your requests linked to the exercise of your rights, in particular of access, rectification and opposition, which you benefit from in application of the regulations on personal data;
    • the management of the risk of fraudulent use of your data or of the services to which you have access via DeliSweet Cakes; depending on the results of the controls carried out, DELISWEET CAKES may take all measures it deems useful to secure your data and our information systems used for the purposes of using DELISWEET CAKES, as well as to defend its interests. If necessary, these measures may result in the suspension of your access to DELISWEET CAKES and your online account
    • to manage product recalls initiated by suppliers or to send various information or documents relating to them;
    • to establish analyses or statistics to respond to investigations or requests made by public interest organisations, or administrative or judicial authorities (e.g. in the case of food risks),
    • to trace and administer the evidence that DELISWEET CAKES must provide in application of its legal or regulatory obligations or for needs related to the management of litigation (e.g.: the necessary evidence concerning the exercise of your rights, evidence relating to your orders)
    • the management of possible litigation, in particular linked to the recovery of sums that you may owe us, and the management of payment incidents,
    • to comply with our legal or regulatory obligations applicable to the activity of DELISWEET CAKES (e.g. to respond to requests from the tax authorities)

Your data may also be used to carry out operations relating to commercial prospecting, or studies intended to improve customer knowledge and the services that DELISWEET CAKES can offer to its customers. Your data may thus be used, in compliance with any required authorisations that you may have given us:

  • to send you personalized or non-personalized promotional messages or advertisements, by mail or electronically, including mobile notifications, based on your profile
  • to analyse your use of the services (in particular your online browsing and your reactions to emails), so that we can get to know you better, assess the interest in the services offered as well as the messages we send you and propose offers, content and services adapted to your profile; these analyses will be carried out in compliance with any authorisations you may have given us, in particular in the case of the use of cookies or other tracers.

For commercial prospecting operations linked to profiling and which are based on the consent of the person concerned by the processing, the latter may withdraw his/her consent at any time, it being understood that this will not call into question the lawfulness of the processing carried out prior to this revocation.

Your data may be used for the performance of technical operations related to the processing of your personal data, for the purposes set out herein. This includes:

  • technical operations related to the rectification of addresses;
  • the attribution of a numerical identifier linked to your data, so that we can interact with you via various digital communication media (websites and mobile applications, social networks), including to send you targeted advertisements
  • technical, organisational or cyber security operations related to the detection of anomalies and the securing of your data as well as our information systems from which your data is processed.

Why is your personal data processed?

Your data may be processed for one or more of the following reasons:

  • because it is necessary to provide the services of DELISWEET CAKES.
  • within the framework of any agreement you may have formulated, for example to enable us to communicate with you about our offers and products or those of third-party advertisers;
  • in respect of the interests, freedoms and fundamental rights of the persons registered with the DELISWEET CAKES services because this is necessary to enable us or our partners to pursue our legitimate interests such as building customer loyalty, managing our relationship with our customers in an optimal manner, getting to know them better and promoting our products and services to them, or fighting fraud and ensuring our defence in the event of litigation.

What data do we collect?

The data processed within the DELISWEET CAKES framework are from :

  • your registration: data appearing on the subscription form such as your name, first name, date of birth, contact details
  • the use of DELISWEET CAKES services such as your purchases, whether made directly with DELISWEET CAKES or via DELISWEET CAKES: data enabling you to be identified and authenticated (connection logs, IP address), data relating to purchases, the places and times of orders and purchases, your browsing on the site, the dates and times of consultation of the site, location data;
  • sites and mobile applications published by entities outside DELISWEET CAKES: information relating to browsing or advertising sent to you;
  • social networks such as Facebook, Linkedin, Instagram; Indeed, data exchanges may occur between DELISWEET CAKES and social networks, when, for example, you are connected to the Facebook social network on your computer and you consult a page of the DELISWEET CAKES website. Similarly, if you click on the Instagram button on a page of the DELISWEET CAKES website, Instagram will collect this information. If you do not want such exchanges, we recommend that you log out of social networks before visiting the DELISWEET CAKES website.
  • Data about you may be transmitted to us by third parties, such as your postal or e-mail address, data relating to your profile, which will be included in our databases. These third parties have collected your data fairly and obtained any required consent before any transmission to DELISWEET CAKES.
  • We may have access to data from open data.

With the exception of data from open data, the other data are not accessible to the public.

The data may be collected directly from you or through the use of DELISWEET CAKES services or may come from other entities of the group or possibly from our partners or third parties

The data collected is essential to enable DELISWEET CAKES, their service providers and/or partners to provide the services offered via DELISWEET CAKES, to enable us to get to know you better and to interact with you, to offer a facilitated relationship with the DELISWEET CAKES ecosystem, or to send you, us or our partners, content adapted to your profile and your interests.

Who will have access to your data?

In order to achieve the purposes described above and within the limits necessary for the pursuit of these purposes, your data may be transmitted to all or part of the following recipients

  • authorized persons in the departments concerned within DELISWEET CAKES (e.g., departments in charge of marketing, research and analysis, consumer panels, customer service, litigation, accounting and tax matters, or IT and information system security);
  • payment service providers and service providers for the collection of sums that you may owe,
  • dELISWEET CAKES' service providers and subcontractors (e.g. IT service providers, service providers working in the advertising sector);
  • advertisers or partner brands, but in this case the latter have no direct or indirect access to your data and only data linked to your profile without it being possible to identify you directly or indirectly, may be used for these advertisers
  • administrative or judicial authorities, if necessary, in order to comply with our legal obligations or to enable us to defend our rights and interests.

Limitation of the duration of the retention of your data

The data collected about you will be kept for the time necessary to achieve the above purposes, plus the period of legal prescription

Thus, primarily, your account data (registration) will be kept for the duration of your membership. It may then be kept and processed for 3 years following the last contact from you, to enable us to send you commercial solicitations

Your data may be retained for longer periods in accordance with specific legal obligations or applicable legal limitation periods. For example, data may be kept for :

  • 6 years for tax documents;
  • 10 years for accounting documents;
  • for the entire duration of the litigation and until all avenues of appeal have been exhausted.

Finally, in the event that data subjects exercise their rights, data relating to identity documents may be kept for the applicable legal limitation periods, i.e. for a maximum period of 3 years.

What are your rights?

In accordance with the regulations on the protection of personal data, you have a right to information as well as a right of access, rectification, deletion (except if they are necessary for the performance of our contract, or if they are necessary for us to comply with our legal obligations or to ascertain or exercise our rights) relating to the data concerning you, as well as the right to define directives concerning the fate of your data after your death. Please note that DELISWEET CAKES may charge a reasonable fee based on administrative costs for any copies of the data in addition to the one provided to you as part of the right of access

You also have a right to obtain the restriction of a processing operation and a right to the portability of the data you may have provided, which will apply in certain cases. In addition, you may request to exercise your right to object on grounds relating to your particular situation, to the processing of personal data concerning you where the processing is based on the legitimate interests of the controller, including profiling. If you exercise such right to object, DELISWEET CAKES shall cease processing the data, except where there are compelling legitimate grounds for the processing which override the interests and rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims. You may also object to any processing related to canvassing (including profiling related to such canvassing), or withdraw your consent at any time, in cases where you have been asked for it (the withdrawal of your consent will not affect the lawfulness of the processing carried out before the withdrawal of consent)

DELISWEET CAKES wishes to inform you that failure to provide or modify your data may have consequences in the processing of certain requests in the context of the execution of the services and that your requests under the exercise of your rights will be kept for follow-up purposes

To exercise your rights, please write to DeliSweet Cakes, Hippodroomlaan 337, 1933 Zaventem (Belgium):
- By e-mail
info@DeliSweet Cakes.com indicating your name, first name, e-mail address and if possible your customer reference.

DeliSweet Cakes - Cookie Management

The use of Cookies during his visit on the Site

To enable DeliSweet Cakes users to fully benefit from the services offered by our site [c’est à dire : achats de produits, consultation, inscriptions aux services proposés etc.. ]For the purpose of optimizing the use and personalization (especially personalization of offers and advertisements) according to the user, DeliSweet Cakes uses Cookies.

As long as the Customer/User of the Site does not decide to deactivate the cookies, he/she accepts that DeliSweet Cakes can use them. The Customer/User can deactivate these cookies at any time, free of charge, using the deactivation options offered to him/her and recalled below, knowing that this may reduce or prevent accessibility to all or part of the Services offered by DeliSweet Cakes.

Cookies - Definition and purpose

Sorry, these are not cookies, candy or pastries, but small (temporary) text files left on your computer.

When you visit the DeliSweet Cakes website, information relating to the navigation of your terminal (computer, tablet, smartphone, etc.) on the website may be recorded in text files called "Cookies", installed on your browser. Cookies will be used to recognize your browser during the period of validity of the Cookie concerned.
Only the issuer of the Cookie concerned is likely to read or modify the information contained therein.

In other words, thanks to cookies, you don't have to re-enter or download information every time you visit our websites. Super useful! At the same time they help us to see how you use our websites and how we can improve and make everything user friendly. It should also be mentioned: we also use cookies for marketing purposes

So we make use of JavaScript. With this we can create beautiful things, some in combination with cookies and web beacons. For example, we can keep track of your shopping cart or lists of products you have already viewed.

Some cookies are essential to the use of the site, others allow us to optimize the use of the site and to personalize the content displayed. Below you will find more details on the different types of cookies we use:

Technical cookies

These technical cookies are necessary to use the site. Without them, you would not be able to access and use certain functions of the site. Among these we can mention, the cookies that allow you to access your customer area, the DeliSweet Cakes session cookies that will temporarily save the information of your session (visit of the website). This way you don't have to fill in the form again when you reload the page, or when you haven't filled in all the fields correctly at once, cookies allow us to recognize you in our webshop, to know what's in your shopping cart or if you are logged in. These cookies also allow us to implement security measures.

Preference cookies

These cookies make it easier for you to access our services and to personalise your browsing on our site (e.g. the display of products you have previously purchased). They memorise your browser's display preferences (language used, display settings, operating system used, etc.) and adapt the presentation of the site during your visits, according to the display or reading hardware and software that your terminal has and that is used for browsing the Site.

Statistical cookies

These cookies allow us to establish traffic statistics, analyse your use of the Site and monitor the performance of our Site in order to improve its operation

We use this information to improve our website. Without this cookie, we miss your data. We cannot see how you use our webshop and you have to wait even longer to see improvements. We can mention among these cookies:

- Google analytics cookies. With Google Analytics we measure how you use DeliSweet Cakes and our webshop and how you found us. We use this information to improve our website. Without this cookie, we miss your data. We cannot see how you use our webshop and you have to wait even longer to see improvements. It is deleted after a maximum of two years. Google does not share anonymous data with third parties.

- Hotjar's cookies, it allows us to see where you click on the site, and what part of the site you are viewing. Thanks to Hotjar we can better understand how our users use our site and therefore make ergonomic improvements. This cookie is deleted after maximum 1 year.

Social network and sharing cookies

Cookies may be set by DeliSweet Cakes' third party social networks, particularly when you share one of our pages on a social network

The social networks are also likely to identify you thanks to the buttons or modules present on our Site even if you did not use them during your navigation. Indeed, the social network can track your browsing by the mere fact that you are logged in while browsing the Site. If you wish to avoid these cookies, we recommend that you disconnect from all social networks before consulting our Site (or use private browsing as explained below), otherwise, the tracking is automatic

We also invite you to consult the privacy protection policies of these networks in order to learn about the purposes for which your data is used and the nature of the information they may collect (Facebook's policy can be found at the following link: https://www.facebook.com/privacy/explanation). It is advisable for everyone to ensure that the terms of use of these social networks allow for the supervision and restriction of the use of their data by these social networks, in particular by setting up their user accounts with them.

Advertising cookies

These cookies may be deposited by us or our partners on your browser when you visit the DeliSweet Cakes site in order to offer you personalised advertising on the Site or a third party site and to carry out commercial prospecting operations

DeliSweet Cakes is therefore likely to contain Cookies issued by third parties (communication agency, audience measurement company, targeted advertising provider, etc.) allowing the latter (during the period of validity of their Cookies) to collect browsing information relating to the browsers consulting the Site and to determine the advertising content likely to correspond to your centres of interest in order to send you targeted advertisements, in view of your browsing history collected by the third party.

At any time you can prevent the collection of information about you by these third-party cookies by clicking on the corresponding links (see the chapter on managing and using cookies).
The issue and use of cookies by these companies is subject to their own terms of use.

Thus, when you access a third-party site containing advertising spaces, said spaces may contain one or more advertisements from the DeliSweet Cakes Site. The purpose is, for example, to limit the number of ads displayed by measuring the number of ads viewed. Secondly, it is also to adapt the advertising content inserted on our Site to your interests. Finally, it also allows us to adapt and send our customers personalised advertisements that are specifically intended for them by means of electronic prospecting or by displaying them on the terminal within advertising spaces containing Cookies issued by our site. This is made possible by the personal data that our customers communicate, in particular when registering or accessing one of the site's services. Among these cookies, we can cite:

-Microsoft Advertising: This cookie can see which products you are interested in. This allows us to serve you more relevant ads in Microsoft Advertising. Without this cookie, you would not receive personalized offers. This cookie will be deleted after 90 days. Microsoft shares anonymous data with third parties.

-Google Advertising: With this Google cookie we can know how you use DeliSweet Cakes. This knowledge allows us to make better choices in the products we present to you. But also to provide you with offers that may interest you. Without this cookie, you would not receive these personalized offers on our website, in our newsletter and in your emails. This cookie comes from Google and will be deleted after a maximum of two years. Google does not share anonymous data with third parties.

- Facebook: This cookie can see what products you are viewing. This allows us to show you relevant ads on Facebook. This cookie comes from Facebook and remains active for a maximum of 2 years. Without these cookies, you would not get personalized offers. Facebook does not share any information with third parties.

Send In Blue: When you subscribe to our newsletter, we can offer you more targeted offers. A kind of personalized newsletter in short. To do this, we use a mail marketing software, Send In Blue. Without the Send In Blue cookies, you would miss out on all these newsletters prepared especially for you

Sharing the use of the terminal with others

If the Customer's terminal is used by several people and when the same terminal has several browsers, the Site cannot be sure that the services and advertisements intended for the terminal correspond to the Customer's own use of this terminal and not to that of another user of this terminal.
The sharing of the use of the Customer's terminal with others and the configuration of the Customer's browser settings with regard to cookies is the Customer's free choice and responsibility. In other words, if you use your computer (for example) with other people, the navigation of the different users will be recorded and therefore tracked by cookies. Ideally, you should delete the cookies between sessions in this case.

Retention period

Cookies are kept for a maximum of thirteen (24) months from the time they are placed on your terminal. On expiry or if you have manually deleted your cookies, your consent will be required again

Cookie management

The recording of a cookie in a terminal is subject to your prior consent. Consequently, a prior information sheet is displayed when you consult the Site for the first time to inform you that by continuing your navigation you accept the deposit of cookies on your terminal.

You can refuse the deposit of cookies on your terminal. However, the refusal to install or the deletion of cookies may lead to a degraded use of the Site. The consequences can in no way be considered to be the fault of DeliSweet Cakes.

If you do not wish to receive any cookies, you can adjust the settings of your Internet browser (Safari, Firefox, Chrome, Internet Explorer, etc.) to completely block the use of cookies. This will disable certain features, such as online ordering. You will still be able to visit the website for information on our promotions and products

You can manage and modify the use of cookies at any time.

You can click on the links below to access the user manual for the different browsers:

To avoid cookies from certain sources only, you can visit the following website www.youronlinechoices.com.

How to clear your cookie history

Here are some explanations on how to do the deletion yourself.

In Chrome:

  • Click on the 3 dots in the upper right corner. Click on History > History > Clear Browsing Data.

  • In the "Delete browsing data" menu, at the top, under "period" you can choose the period you wish to delete. Underneath, you can indicate which elements you wish to delete. Select at least "Cookies and other site data".

  • Click on "delete data"

In Safari:

  • Open Safari and go to Safari > Preferences > Privacy > Manage Website Data and delete the links you want or click on "Delete All"

In Firefox:

  • Click on the 3 menu lines at the top right, click on Preferences > Privacy & Security > Cookies & Site Data section > Manage Data > delete the links you want or click on "Delete All" > save changes.

In Microsoft Edge:

  • Click the ... icon at the top right of the window to open the settings menu and choose Settings.

  • In the Clear browsing data section, click Choose items to delete.

  • Check the Cookies and saved website data box (and others if you wish) and click Delete. Then close the settings window.

In Internet Explorer:

  • Click on the wheel at the top right > Security > Delete Browsing History > select "Cookies and Website Data" and click "Delete".

The Customer may also connect to platforms, grouping together digital advertising professionals, which make it possible to know the companies registered with these platforms and which offer them the possibility of refusing or accepting the Cookies they use to adapt, depending on what they collect, the advertisements likely to be displayed on his browser.

This European platform is a centralized interface that allows the Customer to express his refusal or acceptance of the Cookies of a particular professional.

This procedure will not prevent the display of advertisements on the websites that the Customer visits. It will only block technologies that allow ads to be tailored to their interests.

It is also possible to browse in private (incognito) which avoids keeping all previous cookies active.

The iOS and Android mobile application

DeliSweet Cakes is launching a mobile app that also allows for online shopping.

The application is available on the Apple App Store or the Google Play Store. We use cookies in the mobile app with similar techniques to the uses mentioned above